Accordingly, the Beer - Alcohol - Beverage Association said that pure water, soft drinks, energy drinks, fruits of all kinds and instant tea accounted for 85% of the annual beverage production and consumption . Mineral water accounts for only about 15%.
Energy drinks began to gain a foothold in 2000 with a few names, shaped to help provide energy, relieve fatigue, awaken all senses and bring a sense of refreshment. After more than 15 years, currently on the market there are about 20 brands of energy drinks, from foreign to domestic.
The growth of the energy drink industry is forecast to continue rapidly. Euromonitor assessed that the energy drink market in the period 2014 - 2017 had a growth rate of up to 11% compared with the 7% that BMI offered for carbonated water.
However, in order to achieve positive results as forecast, businesses need to promote not only their distribution and marketing strategies, but it is important to change user tastes, how to make them more open to products Products. Energy drinks, which are framed as a yellow, dark sweet, strong effect, mainly aimed at men.
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Red Strawberry Sting is a successful energy drink brand that is trusted by Vietnamese people because of its commitment to making consumers' health a top priority. Food coloring used in Sting has been declared safe by the US Food and Drug Administration (FDA) since 1971 and is widely used in quality products worldwide. In addition, the inspection results from the Ministry of Health last November 2016 also announced 107/107 (100%) samples of finished products, raw materials, food additives, packaging tested at SPVB meeting the requirements. hygiene and food safety; 78/78 imported and domestically purchased food additive materials have been tested for periodic quality, have clear origin and meet the requirements according to the provisions of Vietnamese Law. |
Sting has been carefully researched by PepsiCo Global Research and Development to produce a quality formula with unique flavors and colors. The product had a breakthrough to conquer most young Vietnamese when it first appeared in Vietnam in 2003.
Sting red strawberry flavor becomes a familiar soft drink, instead of a pure energy drink. This is explained from the product development strategy as not following the traditional formula of yellow - dark sweetness, but instead red, medium sweet strawberry, easy to drink, suitable for both men and women. female.
As a result, Nielsen said that Sting is in the top of the energy drink market in Vietnam, is present in 89 provinces, from urban to rural areas, is present in 1,052 supermarkets and hypermarkets, 690 convenience stores. benefits across the country. In addition, Sting is also loved in many other international markets such as the Philippines, Myanmar, Malaysia, Pakistan ...
